Well, hello there!

Creative. Relationship Builders.  Intuitive. Proactive. Smart. Experienced. Funny. Loud and Proud.

We’re glad you decided to drop by. Let us introduce ourselves – we’re Shinn Communications Canada Inc., a small but highly proficient team of senior public relations professionals with a proven track record of making your brand’s story shine. We believe in truly partnering with our clients to get a well-rounded view of your business and what matters most to you. We won’t pretend to understand the inner workings of your company from day one – our team knows when to shut up and listen – but can assure you that we’re experts in all things PR. Staying on top of key industry trends is a priority, and we’ve spent over 20 years building solid relationships with influencers, media, and decision-makers.

Using our collective voices, we know how to get yours heard.


  • Fashion
  • Entertainment
  • Healthcare
  • Not-for-Profit
  • Hospitality
  • Travel
  • Beauty
  • Packaged Goods
  • Food
  • Financial Services

Stephen A. C. Shinn, The Guy in Charge


When it comes to putting your brand front-and-center with the right audiences, Stephen has a laundry list of successes over the past two decades of working in the communications and entertainment industries. From ground-breaking PR strategy creation and campaign execution, to managing large scale special events, to producing some of North America’s most highly acclaimed theatrical programs, Stephen has always been a trusted resource and advisor to his clients, colleagues, and industry leaders.

Stephen has played an integral role in rolling out top-notch campaigns for the likes of Shoppers Drug Mart, Diesel Clothing, Dualstar (Mary-Kate and Ashley Olsen), The Las Vegas Convention and Visitors Authority, TRUMP Toronto, Novotel Hotels, Atlific Hotels and Resorts, and Paramount Home Media Distribution. He has also managed special events for one of Canada’s major symphony orchestras, and performing arts and corporate events for the Corporation of Massey Hall and Roy Thomson Hall. Stephen has worked closely with such artists as Tony Bennett, Cecilia Bartoli, Bryn Terfel, Brad Pitt, Cameron Diaz, Martha Stewart, Aretha Franklin, Lauren Bacall, Julie Andrews, Erin Brockovich, Carol Burnett, Whoopi Goldberg, Rosemary Clooney, Kevin Spacey, among others. He was the VP of Programming for the Unique Lives & Experiences Women’s Lecture Series, and co-produced Eve Ensler’s smash hits “The Vagina Monologues” and “The Good Body,” as well as “The Women in Comedy Series”.

Fun fact: Stephen has a background in professional classical singing (Bachelor of Music Performance, University of Western Ontario, Banff Centre for the Performing Arts and University of Toronto Opera School). He has been known to bust out an opera tune or two for special occasions.

Email: stephen@shinncommunications.com

Nichola Petts, PR Maven


With more than a decade of varied communications experience, Nichola has worked in both internal and external communications capacities, for clients in the non-profit, hospitality, fashion, financial services, entertainment, food and healthcare industries. She loves nothing more than to find that nugget of newsworthiness in each of her clients’ initiatives. The thrill of getting another media hit never gets old – she is still known to share high-fives and fist pumps with clients and colleagues after seeing positive results from her hard work.

Nichola has worked with the following brands: One King West Hotel & Residence, Dualstar (Mary-Kate and Ashley Olsen), Nickelodeon Home Entertainment, Entertainment One, Ernst & Young, Cancer Care Ontario, PUMA, Ontario Turkey, Canadian Blood Services, Eve Ensler’s “The Good Body,” among others.

Fun fact: Unlike Stephen, Nichola has never had vocal training – some might argue that she’s tone deaf – yet she likes to entertain colleagues by singing her sentences instead of speaking them. She calls this “communicating through song.”

Email: nichola@shinncommunications.com

Valerie Espinoza, Public Relations Superstar

Bringing an unparalleled passion for all things PR and film, Valerie has worked with industry juggernauts like Sony Pictures and Sony Pictures Home Entertainment, Universal Pictures Home Entertainment, Elevation Pictures, and the Toronto International Film Festival. She holds both a Bachelor of Applied Arts in Media Studies with a specialization in Public Relations from the University of Guelph, as well as a Diploma in Media Communications from Humber College. She is motivated by the exciting opportunities to cultivate fresh new promotional ideas, collaborating with media partners, and most importantly by her genuine appreciation for film and the significant cultural impact that storytelling continues to hold.

Fun fact: Valerie is a huge Marvel and DC fan and has a Women of Marvel Funko Pop collection, inspired by some of her favorite and most empowering female characters.

Hannah Sproul, Social Media Guru

Completing her Bachelors in Commerce with a concentration in Marketing, Hannah Sproul has a passion for content creation and social media. She has a keen interest in the Film, Music, and Fashion industries and is excited to see where her career might lead her. Currently Hannah is establishing ways to grow engagement via social media for Shinn Communications while learning more about the PR business.

Fun fact: While Hannah hopes to go into marketing she also has dreams of songwriting for artists all over the world.

Georges-Louis and Kai Shinn, Office Mascots Extraordinaire


Georges-Louis (or G-Lo) and Kai keep things light and fluffy throughout our hectic days at Shinn Communications. G-Lo is well versed in the art of persuasion – he’ll convince guests that they need to give him a belly rub without them even knowing it. Kai, on the other hand, is an expert in getting messages heard with attention-grabbing alerts – usually taking place when someone comes into the office or knocks at the door. These furry balls of awesome make wonderful office greeters and will make sure you feel welcome with open paws and kisses.